5 Reasons why you need a website for your business

Why Have A Website?

The world has turned to a digital pool, businesses of every size have to keep up and stay relevant and be able to reach out to their customers.

Nowadays having a website means a lot for your business and its more than just selling your products or promoting your services. Statistics show that 97% of people are searching online to find a local business near them.

Note: Not having a business website today means you’re missing out on a steady stream of web traffic from potential customers and visitors online. It also means you’re overlooking today’s most effective marketing tool for influencing buyer’s behavior and driving online sales: reviews, case studies, and testimonials.

1. Be Reachable Online

Without a business website, there’s absolutely nothing stopping potential customers from searching for your products or services but finding your competitor’s fully optimized, mobile-friendly business website instead. Meaning, they’ll most likely do business with your competitor, not you.

If potential buyers can’t find your business on the internet (because you have no company website), customers will take their money elsewhere. So you need a website to be reachable online.

2. Get Sales Online

These days most stores are now going digital, meaning they sale their products online. Any modern business / Store needs a business website(E-Commerce) to able to sell and transact online.

Potential customers expect your business to have a professional, easy-to-navigate business website. If you don’t have one, you’re missing out on sales.

3. Showcase your services / work

Having your own branded, professional website allows you to promote what your business has to offer with confidence. Think of it as offering amazing customer service 24/7.

Your company’s website can be online there convincing customers to do business with you and not your competition 24/7/365 without you lifting a finger. All this can be achieved through use of marketing tools such as enquiry forms, subscription forms etc. Who needs to rely on traditional sales methods and expensive outbound sales teams when you can have these marketing tools integrated on your website.

Nowadays having a website means a lot for your business and its more than just selling your products or promoting your services. Statistics show that 97% of people are searching online to find a local business near them.

4. Gain Social Credibility

One thing we’ve learned running a web design agency, having a business website alone doesn’t always fix the problem. Once you’re thinking digitally, a website is just the tip of the iceberg.

There’s copywriting, user experience design, landing pages and sales funnels, content offers, business blogging, analytics and tracking. The marketing automation list is endless

Social credibility is one of the most important elements of all. Reliability, or the way customers feel about doing business with you, is key to affecting and steering new prospective customers into choosing you over your competitors. 

While you cannot fully control what’s being said about your business you CAN control the messaging around your own customer’s experiences. If you have your own business website, that is. Let your happy clients fly the flag for you. Display their happy remarks, reviews, and glowing praise for all the world to see.

5. Let Google Know That You exist.

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Googling is equivalent to searching. Some older studies revealed that 81% of consumers research online before making a purchase. Fast-forward to as late as 2019, and the number of consumers that went to Google first to find a local business jumped to 97%.

This is true for any product or industry, not necessarily only online sales or digital products. Be it a house, a car, a pair of shoes or finding a nice resort to spend your summer vacation, chances are you’re searching on Google before you go on social media or do anything else.

You can maximize the odds of showing up on Google by optimizing your website’s SEO, using the right keywords, and the right content strategy to make it happen.

Most of consumers perform online research before making a purchase. If Google can find you, so can everyone

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