A shop’s window is undoubtedly the most important feature of any shop. The more people passing by the shop pay attention to your shop window, the more possibility you have to gain more customers, namely more profit.
The website is the shop display of your products. The more attractive it is, the more customers you are likely to have. So it is recommended to have a professional, attention-grabbing website for those who aim to have success in their businesses. The question in mind is ‘How much website design cost?’
In order to have a professional website, you will need a professional web design agency or a web designer to create your website. Some business owners might think that it is too costly or they cannot afford a website redesign cost. Indeed, it may not be the case! Let’s have a closer look at web design agency pricing and the best web design tools.
Web Design Options
Most probably you are aiming to have a professional and successful website to bring you more traffic, sales, marketing effectiveness, and eventually more revenue. In order to achieve all these, you have 3 options to create your website and design it in a professional way.
Each web design option has its pros and cons. We try to summarize their advantages and disadvantages, as well as the costs.
1. Designing your website alone
Although may not be considered as a professional option, there are many DIY (Do It Yourself) website template providers such as Weebly, WordPress, and Shopify. These sites are offering you to design your own website for the minimum cost. They also target those who have little or no knowledge about web design. Anyone with little or almost no idea on how to design a website can build a website thanks to the online tools of those providers.
Although you may prefer this choice to resign your website by yourself and reduce the cost, it is not recommended for those who are looking to have a successful and professional online business. There are many different expertise areas you will need to consider such as UX design, content creation, and SEO. It might be difficult for an owner to do all these alone.
As mentioned above, professional websites require professional web design to be done by experts. So think twice before you get ready to design your website on your own.
2. Working with a freelance web designer
Working with a freelancer is also an option while designing your website. It will cost you more than designing your website alone since you need to pay someone who will design your website for you.
How much a freelancer web designer charges you depend solely on the freelancer. In freelance businesses, there is no fixed rate for any services.
This option might cost less than finding a web design agency, though. Yet, it has its own risks. Because you will be working with a single person, you may not make sure of his or her capabilities and skills in all web design areas. Also, the website design cost of a freelancer might not always be very affordable. Depending on the freelancer you are working with, the cost of your website design might be very costly or it could be very cheap too, and prices can range from R2500 – R5500 ($200- $400) or even more depending with the project requirements.
At the end of the day though, trusting a single person might not bring you the marketing effectiveness you are expecting from your website.
3. Hiring a web design agency
This option is well ahead of the other options since you will be trusting a team of professionals who have proved themselves in their field. By finding a web design agency, you will take the first professional step in your business’ future by creating a well-designed professional website.
Web design agency pricing depends on the country and region you are in. While in some regions the prices of digital agencies are relatively low, it is the opposite case in some others. For instance, the prices of digital agencies in England are considerably high. The reason for this is that there is strong competition among the best digital agencies in UK.
This competition creates better work, though. Since most professional design agencies have been working hard to provide the best web design service, they charge more but they also provide the most effective web designs. You may trust them to offer you the most successful web design and make sure it will eventually pay off the website design cost you have paid in the first place.
Why We Should Invest in Web Design
As we have provided above, as a business owner you have your options to decide how much to invest in web design. You may want to design it on your own, hire a freelancer to design it for you at a reasonable price, or pay a considerable amount to a professional web design agency to get a professionally designed website.
If you are expecting to have a well-doing online business, then you need to consider taking the right steps and making the right investments in the first place. The more you invest in your website, the better results you will get in time.
By hiring a professional digital web design agency, you will have a complete team of professionals such as:
- web design developers
- graphic designers
- UX/UI designers,
- content writers
- SEO experts
When you consider the benefits of having a full team of actual experts working on creating your website, you will be willing to pay for it since eventually, you will see the return of your investment.
If you decide to create your own website or hire a freelancer to do it for you, you will not have all the benefits of hiring a digital agency. Even a professional freelancer would not be an expert in all areas. However, your website will need all the areas to be designed professionally for a more profitable business.
How to choose the best web design agency?
If you have decided to hire a web design agency to prepare your website for you, then you might be thinking about which one to hire or how much it costs.
Web design agency pricing depends on the size, experience, and the location of an agency. While looking for one to work with, pricing should not always be the decision-maker. The fact that an agency charges you a lot does not necessarily mean that they will offer the best web design service. So we recommend you to have a look at the best digital agency websites and decide the most suitable one for yourself.
You may find valuable information on their website such as the team members and their previous experiences, which areas they are standing out, and how much they will be charging you to design your website.
Summary
No matter which option you decide, professional web design will cost you a considerable amount. However, if you are a professional business owner, you will consider this amount as a smart investment for the future of your business or product. In most cases, when it is done wisely, it will pay it off well.
So pay attention to web design and make your website as professional as possible to have a successful online business.